The Leak Report
Introduced byProfit Roadmaps PSP 2026 · New Orleans
For pool builders & home services

How many leads are sitting in your phone that you never called back?

Not because your team is lazy. They’re out building pools, and nothing is watching the gap between a lead arriving and somebody picking up the phone.

Normally $397 Free for PSP attendees
Book my free Leak Report
Free 15 minutes Read-only Nothing installed
61%
of the paid leads in the last builder’s account we opened had never been contacted. Not once.
Lead receipt1 builder · 1 campaign
Leads generated221
Contacted once or more86
Never contacted135
Owner’s guessabout 12
Every one of those 135 cost money to produce. The ads worked. The catching didn’t.
What builders told us

Six ways a paid lead dies

01

It goes in a notebook

Somebody writes it down meaning to call, and the notebook goes in the truck. That’s where it stays.

“They put them in a notebook and don’t call them.”

02

You buy the same lead twice

They came in through your ad, went cold, and you paid to reach them again somewhere else. You already owned them.

“We already own the lead. Why are we paying for it again?”

03

They surface at a competitor

The one you never called shows up in somebody else’s finished-build photos. You funded that pool. Another crew poured it.

“You paid for this lead six months ago.”

04

Nobody logs into the CRM

The system exists. Nobody has opened it in months, so nothing in it is true and no report built on it means anything.

“He says the deals closed. I can’t see it.”

05

The two-year buyer, dropped at week three

A pool is an 18 to 24 month decision. Follow-up stops long before the homeowner is ready, and the biggest builds take the longest.

“We were two years out before we pulled the trigger.”

06

Rented leads you never own

$150 to $500 a name, sold to a homeowner who has never heard of you and is already fielding four other calls.

“They get somebody in who doesn’t know… who are you?”

The software you already own

You already paid for the software. Somebody sold it to you and left.

It’s the platform half this industry ends up on, usually sold by a course or a small agency that set it up, ran it two months and moved on. You’re not using it wrong. Nobody showed you, and nobody stayed.

We stay. And you’ll barely have to log into it. It runs underneath while you work from your phone, your email and whichever AI you already talk to.

How the layers sit
YouYour phone and your AIAsk a question or give an instruction in plain English.
UsThe connector we builtTurns what you said into action, and brings back what the system knows.
EngineThe CRM underneathEvery lead, conversation, pipeline and campaign. Does the work. You rarely need to open it.
YoursThe account is in your nameYour ads, your data, your leads. If we part ways, you keep all of it.
What changes

Where it breaks, and what replaces it

NOWLeads land in four places: a form, a phone, a Facebook inbox, a notebook. Nobody owns the list.
WITH USOne inbox. Every call, text, form and message in the same place.
NOWFirst reply takes hours, often days. The homeowner called three builders.
WITH USAnswered in minutes, day or night, until a human takes over.
NOWFollow-up stops at week three on an eighteen-month decision.
WITH USThe long tail gets worked for as long as it takes. Two years if that’s what it takes.
NOWThe CRM is a filing cabinet nobody opens, so no number in it can be trusted.
WITH USYou spend as little time in the CRM as possible. Ask your own AI and it answers or moves the deal.
NOWNo idea which ad produced which pool, so the budget is guesswork.
WITH USEvery pool traced back to the lead and the ad that made it.
Less time in the CRM

You type a sentence. The deal moves.

Talk to it the way you’d talk to an office manager. Same board, same deal, three moments.

1 · Where she starts

A website enquiry lands. A $155,000 gunite build, sitting in New Inquiry.

Pipeline board: Denise Kowalczyk, $155,000, in New Inquiry
2 · After one sentence

Denise is qualified. She has the budget and wants a spring start.

Pipeline board: Denise moved to Qualified
3 · After the next one

Send Denise the design.

It moves her to Design Presented on its own.

Pipeline board: Denise moved to Design Presented
What we run

Your marketing stays where it is. We handle what happens once the lead lands.

The follow-up
Every lead answered in minutes, day or night, until a human takes over.
The CRM
One place every call, text and form sits. Nothing lives in a phone.
The long tail
The “next spring” people get worked for as long as it takes.
The attribution
Which lead became which pool, and what it cost to get it.
Live pipeline board with 31 jobs across five stages
Every job on one board · live account
31 jobs
$6,049,000 in the pipe
12.9% close rate
Book my free Leak Report · 15 min
Free for PSP attendees · normally $397

Book your Leak Report.

Fifteen minutes on a screenshare. Read-only, nothing installed. Takes about a minute to book:

  1. 1Pick a day
  2. 2Pick a time
  3. 3Name, email, phone
You leave with
01How many leads you paid for and never contacted
02What those leads were worth at your average build
03The list itself, so you can start calling the same day

Calendar not loading? Open the booking page

You’ll get a confirmation right away, plus reminders 24 hours and 2 hours before.